Nigel Peters, 62, from Portslade, was riding his blue Suzuki motorcycle when it was involved in a collision with a dark blue Vauxhall Zafira on A273 Brighton Road just after 8.40am on Tuesday (April 13), police said.
Nigel’s family have paid tribute to him.
They said: "Nigel was a loving husband to his wife, an amazing and caring father to his children, a wonderful son, grandfather and brother, and a much loved friend.
"He was well respected and thought of by all that knew him, worked with him and met him. A true family man, Nigel was an utter gentleman through and through, and would do anything for anyone. Nothing was too much – that was his nature.
“He was clever but modest, and known by his loved ones for his wit and brilliant sense of humour. His generosity, kindness and love for those he knew had no limits – he had the biggest of hearts.
“The loss of Nigel cannot be put into words but it has left an enormous void in everyone’s lives that he touched, especially his family.”
Emergency services responded to the incident but Nigel tragically died at the scene.
According to Sussex Police, the sole occupant of the Vauxhall – a 31-year-old local man – was uninjured.
A spokesperson said: "Officers are continuing to investigate the collision and anyone with information is asked to come forward, especially anyone who captured the movements of either vehicle on dash cam shortly beforehand.
"You can email [email protected] quoting Operation Convent."