Two mums ‘thrilled’ after new business, in Westfield, near Hastings, is shortlisted for national award
Two mums are celebrating after their new business was named a finalist for a major national award just months after launching.
Emma Hoy and Emily Santer launched their soft play equipment hire company, The Village Co, earlier this year.
Based in Westfield, just outside Hastings, they said their business focuses on providing 'high-quality soft play equipment' for children under five at events like birthday parties.
Emma said: “We entered the Small Business Awards on the off-chance, not really thinking our chances were very good as we are such a new business.
“So when we found out we’d been shortlisted we were thrilled. Of course, it would be amazing to make it further in the awards, but just being shortlisted as finalists is an honour in itself and something we’re so proud of.
“Emily and I had our babies at a similar time and, although we love being mums, we started to feel like we wanted something for ourselves outside of motherhood too. So, we took the plunge and started our own luxury soft play hire business, The Village Co.
“As mums ourselves, we know how difficult it can be to fully enjoy an event while also keeping the little ones entertained. That’s why we wanted to create something that gives children a fun, safe space to play while allowing parents to relax and enjoy the celebration too.
“We provide luxury soft play for under-5s at birthday parties, garden parties, christenings, weddings and more. We also offer personalised setups, so customers can really make their celebrations their own.”
The UK Small Business Awards 2026 ceremony takes place on December 19, 2026, at The Eastside Rooms in Birmingham.