University of Chichester nominated for two awards for rebranding campaign

The Heist Awards celebrate excellence and innovation in education marketing and judges nominated the university in the Best Brand/Reputation and Marketing Team of the Year categories.

University marketing manager Steph Coogans said: “We’re delighted to be nominated for two prestigious awards.

“Hours of hard work and effort went into the rebrand, which was a joint effort from our marketing, design, and communication teams, and to be recognised in this way shows that we are doing things right.

“The rebrand celebrated everything that makes Chichester unique: our 180-year heritage of education, our happy and successful students, and our investment in developing graduates fit for the future.

“It’s already had a positive effect because we’ve had a record-year for applications.”

The rebrand campaign was nominated for its creativity and efficiency which, despite a near non-existent budget, celebrates Chichester’s 180-year history of teaching – making it one of the oldest teaching establishments in the UK.

The university’s in-house talents, including its communication and design teams, joined forces to reimagine the university’s logo into a forward-thinking badge, which celebrates the Sussex landscape alongside the organisation’s heritage and its reputation.

Roy Donaldson, who designed the university’s updated emblem, said: “Our new logo reflects all the tradition, heritage and gravitas of a teaching institution with a long and distinguished history, while at the same time purveying a modern, fresh and forward-thinking feel.”

The immediate results were increased interest in the university, boosting booking numbers to its 2020 open days by 22 per cent in just a matter of weeks after the launch.

The University of Chichester was recently named in the top-third of all UK institutions by the 2020 National Student Survey, while the quality of its courses and lecturers were ranked among the top five by the WhatUni Student Choice Awards 2020.

The winners from this year’s Heist ceremony, which was delayed due to the Covid-19 pandemic, will be announced in the autumn.

For more about the Heist Awards go to www.heistawards.com

For more information about the University of Chichester visit www.chi.ac.uk

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