The post-Brexit change means new and upgrading customers will have to pay up to £2 per day to use their monthly allowance of data, calls and texts.
It will affect new Vodafone customers who join on or after August 11 and anyone who upgrades and renews their contract from the same date will also have to pay the charges from January 6, 2022.
Roaming fees when travelling across Europe ended in June 2017, allowing consumers to continue using their mobile plan in other EU nations at no additional cost, with a fair use limit.
“Rather than have all of our customers affected by including the additional costs of roaming into all of our tariffs, customers will be able to choose a plan that comes with roaming included, or purchase an additional roaming pass,” a spokesman said.
“Our ambition is to ensure customers don’t ever experience ‘bill shock’ when roaming with Vodafone, because all of our plans and passes will have clear usage caps, and customers will also be able to set their own limits via Vodafone Spend Manager, which is free to set up via the My Vodafone App.”
Under the UK’s Brexit trade agreement, it said both sides should “co-operate on promoting transparent and reasonable rates” for mobile charges but a guarantee on free roaming was not carried forward.
BT-owned EE was the first to announce the reintroduction of roaming charges in June.
Holidaymakers using Vodafone will be able to reduce the cost to £1 per day by purchasing a multi-day pass for eight or 15 days.
Those on the firm’s more expensive Xtra plans will still have roaming included, while the Republic of Ireland will be exempt for all customers.
Vodafone said fewer than half of its customers roamed beyond the Republic of Ireland in 2019.
Paolo Pescatore, an analyst from PP Foresight, said consumers should fully expect others to follow suit.
“Phone users will now need to be savvier when travelling aboard,” he said.
“Some will have roaming included on higher priced plans and premium devices, while others will be forced to look at switching to wifi and take out local e-sim options.”
The full list within Vodafone’s ‘Europe Zone’ include: Aland Islands, Austria, Azores, Balearic Islands, Belgium, Bulgaria, Canary Islands, Croatia, Cyprus except Northern Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France (including Corsica), French Guiana, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, Iceland, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Martinique, Mayotte, Monaco, Netherlands, Norway, Poland, Portugal, Reunion, Romania, San Marino, Slovakia, Slovenia, Spain, St Barthelemy, St Martin, Sweden, Switzerland and Vatican City.