Brighton deservedly took the lead through Joao Pedro's 12th minute penalty. The Brazilian, who was fouled by Kepa, picked himself up and sent the keeper the wrong way from the spot.
Albion started where they left off at Southampton with some brilliant attacking football. Diego Gomez was very impressive so far on his full debut and was unlucky not to have an assist to his name with a defence-spitting pass to Kaoru Mitoma – who couldn’t quite find the corner with his finish.
Brighton were, however, a bit shaky at the back and Bournemouth were a constant threat. The Seagulls looked dangerous on the counter attack and nearly doubled their lead when Mitoma hit the inside of the post.
The visitors were the better team after the break and were able to keep Brighton’s key players quiet. They got a deserved equaliser when Justin Kluivert picked out the top corner in superb style. It was a beauty of a goal which Brighton could have done little to prevent.
Albion were looking a bit sluggish but Fabian Hurzeler made a triple substitution which sparked them back into life.
Danny Welbeck, returning from a minor injury, was the hero just minutes after his introduction with a deft finish in off the post.
That proved to be the winner as Albion won a fourth successive match. The 7-0 defeat at Nottingham Forest seems a distant memory as they close the gap on the Premier League top five to one point.
Here are our player ratings:
9. Yankuba Minteh - 7
Would have been desperate for a goal after misses at Southampton. Dangerous cross not dealt with by the keeper. Tame shot at the keeper. Clever delivery to the back post nearly paid off. Just lacking that final ball. Wicked delivery from a set piece on the left. Brilliant tackle to stop Kluivert on the 85th minute. Had to be perfect or it would have been a penalty. Photo: GLYN KIRK/AFP via Getty Images
10. Georginio Rutter - 8
What a player. Involved in some nice attacking moves. Crowd sung his name after a brilliant tackle as Bournemouth threatened to score. Got good connection with a shot on the half turn. Wanted another penalty after going down in the box at 1-1. Provided the assist for Welbeck. Replaced on the 90th minute to a standing ovation – the fans love him. Named sponsors’ man of the match and, as always, led the celebrations post-match. Photo: Mike Hewitt/Getty Images
11. Kaoru Mitoma - 6
In great scoring form but had no luck in front of goal tonight. Inches away from finding the corner from superb Gomez pass. Went even closer when he sit the inside of the post – so unlucky. Audacious trivela cross got the fans excited. (Photo by Charlie Crowhurst/Getty Images) Photo: Charlie Crowhurst/Getty Images
12. Joao Pedro - 7
Won the penalty and then picked himself up to send the keeper the wrong way. It was never in any doubt. Couldn’t quite get a shot off with his back to goal. His hold up play was often effective. Replaced by Danny Welbeck with 20 minutes to play. Photo: Charlie Crowhurst/Getty Images