Albion enjoyed a decent start to the season but have flat-lined of late and are winless in their last 12 Premier League matches.
Many of those have been draws but it's clear Albion have struggled for goals and January could well be a time to invest and refresh the the first team squad.
Many Seagulls fans are keen for a striker to arrive and Potter's team have already been linked with numerous front runners from across the Premier League and Europe.
An international defender has also been on the radar and so has one of Europe's most highly-rated young midfield talents.
Scroll down and click through to see Albion's starting XI - if the January transfer rumours are true.
9. Marc Cucurella
The Spaniard has settled in seamlessly on the left and provides energy and guile to the team. Pretty sound defensively but will hope to add goals and assists to his stats in the second half of the season
10. Ben Brereton Diaz
The Blackburn striker is carving it up in the Championship and the Chile international has been linked with a £20m move to Brighton. Albion are short on attacking options and the former Notts Forest frontrunner could be a decent addition if Albion are prepared to make a move
11. Eddie Nketiah
Struggling for game time at the Gunner and tipped for a move away this January. His contract expires in the summer and he has rejected a new deal. Aged just 22, he fits into Brighton's profile and could flourish under Potter.