It's true that money talks in the Premier League with TV deals, global marketing and mega wealthy owners all feeding into a vast industry.
Albion are on a smaller scale compared to many in the top flight but still operate with an annual turnover of close to £150m.
Chairman and owner Tony Bloom has careful manged their rise and the club try to make their money work harder than most. They have made some astute signings in the transfer market of late which should see them in a healthy position for the next few seasons at least.
Brighton sold Ben White - one of their prize assets - last summer for £50m to Arsenal and they also have a number of other star players on their books with Yves Bissouma, Tariq Lamptey, Leo Trossard, Adam Webster and Rob Sanchez players who would all command substantial transfer fees.
We’ve had a look into the total value of every Premier League squad - as calculated by Transfermarkt.co.uk - and ranked each squad from highest to lowest.
9. Aston Villa - £383.85m
Villa duo Emi Buendia and Ollie Watkins are both valued at £31.5m.
10. West Ham - £315.68m
Hammers skipper Declan Rice is their most valuable player by some way at £67.5m
11. Wolves - £304.65m
Portuguese midfielder Ruben Neves is Wolves’ most valuable asset at £36m.
12. Newcastle - £250.56m
Despite some big January signings, Allan Saint-Maximin remains Newcastle’s priciest player at £28.8m.