You can't go to Cheltenham, but you can experience Smell-tenham
The 2021 Cheltenham Festival without punters will be unlike any other. To fuel racing fans’ morale, bookmakers, Betfair, are ‘smell-abrating’ by commissioning the creation of a limited-edition candle.
Usually, over 250,000 spectators pack into Prestbury Park to witness the ‘Olympics of National Hunt Racing’. This year, punters can’t go to Cheltenham, so Betfair are bringing Cheltenham to the punters with a scented Smell-tenham Candle.
The candle kicks-off your day ‘at the races’ in the best way possible - starting with the racing breakfast of champions - the bacon sarnie. The notes from the candle then run through to a signature pint of creamy stout, before taking you to the main event: a layer with an aroma of saddle leather to signify the horses in the paddock, before revealing the scent of freshly cut grass as the runners head out on to the tracks.
A day at the races has its highs and lows, so Betfair has allocated the final layer to an unforgettable aroma of the races: horse manure!
The layers in full within the candle consist of, a bacon sandwich (pink), stout (white), saddle leather (black), grass (green) and horse manure (brown).
The candles are made from vegan soy wax and burn for 40-50 hours, lots of time for racing fans to enjoy the Cheltenham Festival at-home.
There are 200 of the Betfair limited edition Smell-tenham Scented Candles available. For the chance to get your own, please visit the Betfair website.
Eleven-time Champion National Hunt trainer, Paul Nicholls, said: “This is brilliant. Obviously, I will be able to attend the Festival this year but for so many racing enthusiasts the annual pilgrimage to the Cotswolds will be sorely missed. This candle is a really fun way of reminding fans of the greatest show on turf and what we can all look forward to next year when punters can return.”
Betfair Spokesman, Barry Orr, commented: “Of the five senses, the sense of smell is considered the most important for evoking memories. So, to celebrate this unusual year, we thought we’d have some fun and bring racing fans the chance to experience the smells of the festival in their very own living room. Racing broadcasters, ITV, have the four other senses covered, so this candle will complete the quintet beautifully.
“Visit Betfair’s Twitter page for the chance to get a limited-edition candle.”