Lovemud founder celebrates top 10 UK dog influencer ranking as new learning clubs launch

East Sussex based dog groomer, educator and content creator Caroline Donoghue, known online as Lovemud Dog Lady, has been ranked seventh in Feedspot’s Top 100 UK Dog Influencers for 2026.

 With 14 years of grooming experience and a combined social media following of around 800,000 across her platforms, Caroline has built Lovemud into a well-known name for practical grooming advice, education and a healthy dose of humour.

 Her content reaches both dog owners and professional groomers, combining real-life grooming tips with her much-loved signature floof voiceovers. Caroline has also made television appearances on ITV’s This Morning and, most recently, The Joy of Pets with Gabby Roslin and Dr Bolu.

 Now, Caroline is building on that work with the launch of a revamped Lovemud seminar and learning website and two new memberships: Groomer Club and Floof Club.

 The two clubs have been created with different audiences in mind. Groomer Club is for professional dog groomers who want to develop their knowledge and skills, while Floof Club is for dog owners who want to feel more confident looking after their dogs and understanding their grooming needs.

 Both memberships include access to libraries of recorded seminars and tutorials, live Q&A sessions and a community where members can share experiences, ask questions and learn from one another.

 Caroline has always wanted Lovemud to make grooming education feel approachable and enjoyable, whether someone has years of professional experience or is simply trying to work out how best to care for their own dog. Her approach is straightforward: no question is silly, there's always something new to learn and nobody should feel judged for asking for advice.

 That philosophy runs through everything Lovemud does, bringing together useful information, a bit of fun and plenty of floof-related humour.

Caroline was delighted to discover her seventh-place ranking in Feedspot’s Top 100 UK Dog Influencers in 2026, although the listing did come with an unexpected twist.

 “Being ranked seventh in the UK is such a lovely surprise, and I’m absolutely delighted to be included,” says Caroline. “Although Feedspot has listed me as male, so apparently ‘Dog Lady’ wasn’t quite enough of a clue! I’ll be asking them to correct that one.”

 The recognition comes at an exciting time for Caroline and Lovemud as the brand continues to grow, reaching more dog owners and groomers through its social media channels and expanding its educational resources.

 With Groomer Club and Floof Club, Caroline hopes to give both audiences somewhere to turn for helpful advice, further learning and a community of people who understand just how much we love our floofs.