The Entertainer Brighton to reopen with fresh new look
Britain’s toy shop, The Entertainer, has revealed that its Brighton store will reopen later this month following a transformative expansion.
Set to reopen on Saturday 28 February at 10am, the newly refreshed store in Churchill Square Shopping Centre will be extended to an impressive 3939 sq. ft, offering an enhanced experience with a fresh new look and feel.
Featuring exciting additions such as a new sensory play zone, the store will provide Brighton shoppers with an increased selection of popular toys and games - including favourites like LEGO, POP MART, Pokémon, Bluey and Barbie.
Celebrating the opening, The Entertainer will take to the seafront for an extra special surprise from 1pm on opening day, while families’ favourite pup, Bluey, will make a special appearance for free meet-and-greets in-store from 11am until 3pm.
Shoppers can also enjoy freebies in-store, with a brand-new Spin to Win game* that offers the chance to win gift cards and star prizes from toy giants such as Mattel and Hasbro.
Additionally, visitors can take home a free mini LEGO Star Wars Bantha set at the store’s popular LEGO Make and Take Event, running while stocks last throughout the day.
What’s more, the celebrations will continue into Sunday 1 March with children’s face painting from 12pm-2pm in store, plus in-store demonstrations of the highly anticipated LEGO Smart Bricks.
The Entertainer’s Brighton store refresh follows a string of recent openings in Portsmouth’s Gunwharf Quays, Aberdeen’s Union Square and The O2 London, as well as the transformation of the retailer’s flagship Bluewater store last year – which marked the brand’s first Generation 5 concept store.
Andrew Murphy OBE, Group Chief Executive Officer of The Entertainer, said: “With bigger, brighter and better interiors to offer an even warmer welcome and one of our biggest ranges of the toys and games that our customers love, we’re excited to reopen our newly-transformed Brighton store this weekend.
“We’re committed to providing the best possible experiences for our shoppers – from our friendly and knowledgeable in-store staff, to our latest store concepts and exciting events, with our customers are at the heart of everything we do.
“We’re confident that locals will enjoy discovering our new Brighton store and we look forward to welcoming them very soon.”
The Entertainer will reopen with a brand-new look at Churchill Square Shopping Centre in Brighton at 10am on Saturday 28 February. For more information on The Entertainer and to shop online, visit www.thetoyshop.com.