New eatery opening in Eastbourne shopping centre with free giveaway
A new eatery is opening in an Eastbourne shopping centre this Saturday (September 12) with a free giveaway to customers.
Auntie Anne’s is opening its 50th site in The Beacon with a ‘giant pretzel pulling ceremony’ at 10:45am.
Then, between 11am and midday, there will be a ‘free pretzel giveaway’ where customers can receive one free original or cinnamon pretzel per person while stocks last.
The launch in Eastbourne takes the brand to the halfway point of its ambition for 100 outlets by 2030.
Founded in 1988 from a single stand at a Pennsylvania farmer’s market, Auntie Anne’s has grown into a global brand with more than 2,000 locations in 30-plus countries and was first introduced to the UK and Ireland in 2008.
Over the past five years, the brand has grown at a compound annual growth rate of 12%, opening 25 new sites across a variety of formats and today serves more than 2.2 million customers.
Managing Director of Auntie Anne’s UK & Ireland Max Burton said: “Reaching 50 stores is an important milestone for Auntie Anne’s in the UK and Ireland, but we still see significant headroom for the brand.
“Over the past five years, we have opened 25 new locations and continued to prove that our proposition works across an increasingly broad mix of formats and destinations. What gives us confidence is the distinctiveness of the proposition.”
The business is currently progressing a pipeline of new opportunities across the UK and Ireland, including five locations currently under negotiation.