Brighton Museum prepares for launch party of new Brighton & Hove Albion FC gallery

The Museum and Art Gallery will host a launch weekend on Saturday August 15 and Sunday August 16, where they will unveil the new gallery.

On the Saturday, visitors will have the opportunity to be among the first to discover the exhibition.

Activities on the day include a performance by the Brighton School of Samba, badgemaking, a football kit dress-up and selfie area, a pundit’s corner station, and a giant scale fanzine that visitors can contribute to. Plus, there’ll be the opportunity to meet club mascot Sally Seagull.

On Sunday, the celebrations extend into the Royal Pavilion Garden with entertainment, pop-up experiences and hands-on activities, including free football coaching for children with the Albion Foundation, performances by a football freestyler and live music from DJ Ellie Talebian. There’ll also be an opportunity to meet club legends, rising stars, and Gully and Sally Seagull mascots.

The events will be open between 11:00am –16:00pm on both days.

Brighton & Hove Albion: Stand or Fall is the new, official gallery of BHAFC and forms part of the club’s 125th anniversary celebrations.

The interactive exhibition brings together iconic objects, treasured memorabilia, archive material, film and personal stories to tell the story of one of English football's most resilient clubs.

The gallery opens at Brighton Museum & Art Gallery on Saturday 15 August 2026.

Admission is £10.50 for adults, £5 for children aged 5–18, and free for children under five and carers.

Rail visitors can also take advantage of a 2-for-1 admission offer.

Brighton Museum & Art Gallery is open Tuesday to Sunday, 10am–5pm, as well as Bank Holiday Mondays.

Hedley Swain, CEO of Brighton & Hove Museums, said: "We are honoured to give this gallery its permanent home, having worked closely with the club, key partners, and supporters to bring it to life. Football clubs are about so much more than sport - they're part of the cultural fabric of a place, shaping identities, communities, and generations of shared memories.

“Stand or Fall tells a story of resilience, belonging and collective action that reaches far beyond football.

"Whether you're a lifelong Albion supporter or simply interested in Brighton's social and cultural history, this exhibition offers a fascinating insight into one of the city's defining stories."

Tony Bloom, Brighton & Hove Albion Chairman, said: "Brighton & Hove Albion has always been such an important part of the identity of our city and a source of pride that connects generations of supporters and families.

"Our history has included extraordinary highs and some challenging moments throughout every chapter. We celebrate the players and the teams who have given us so much, backed by the unwavering loyalty and passion of our fans, who define who we are.

“Stand or Fall is a wonderful opportunity to celebrate that journey and honour the people who have made the club what it is today by standing together when it mattered most. We are thrilled to share these stories with our fans and our city. We are very proud of this new exhibition and hope it gives visitors a deeper understanding of the Albion's unique place in the heart of Brighton & Hove.”

Councillor John Hewitt, Brighton & Hove City Council, said: "Brighton & Hove Albion is woven into the identity of our city. This exhibition recognises the club's sporting achievements while celebrating the determination, community spirit and civic pride that helped write one of football's greatest comeback stories. It's a wonderful addition to Brighton Museum & Art Gallery and a fantastic opportunity for residents and visitors alike to discover an important part of our city's heritage."

To plan your visit and to book tickets, visit https://brightonmuseums.org.uk.