To mark its second year at the official timekeeper of the event, TAG Heuer is dedicating a show to the former Formula 1 star.
Prost, whose career resulted in 51 victories, 33 pole positions and 106 podium finishes between 1980 and 1993, became closely associated with TAG Heuer early in his F1 days driving for the TAG-sponsored McLaren team - with which he secured three of his four World Championship victories.
Last year he returned to the fold of TAG Heuer ambassadors and one of his first major roles has been to assist the Earl of March in curating the brand’s inaugural Festival of Speed photographic exhibition, which tracks every milestone of Prost’s path from schoolboy kart racer to the second most prolific Formula One winner in the sport’s history.
More than 100 images - many of them never before been seen in public - range from the candid to the posed, capturing the agony and ecstasy of F1 competition; on-track shots ably demonstrate why Prost’s super-smooth driving style won him the soubriquet of ‘le Professor’.
In tandem with the Prost photographic exhibition, TAG Heuer will also use the Festival of Speed to launch the 80th birthday celebrations of another legendary figure in its history - Jack Heuer.
The Festival of Speed, which runs from June 28 to July 1, retains its unique ability to attract the top works F1 teams, and to date seven 2012-season teams have indicated their intention to attend Goodwood this year.
Nowhere else in the world can motor sport enthusiasts get so close to the latest and greatest cars and drivers: current F1 teams expected to appear this year include McLaren, Lotus, Ferrari, Mercedes, Williams, Caterham, plus reigning Constructers World Champions Red Bull Racing.
In addition to Alain Prost’s attendance, look out at Goodwood this year for familiar F1 faces such as Sebastian Vettel, Jenson Button, Lewis Hamilton, Mark Webber, Nico Rosberg, Bruno Senna, Sir Jackie Stewart, Martin Brundle, Murray Walker, Sir Frank Williams, Ron Dennis, Patrick Head, Ross Brawn, Christian Horner and Adrian Newey, all of whom have attended the festival in recent years, with most expected to return this year.
Tickets and further information for the 2012 Festival of Speed and Goodwood Revival can be found on the Goodwood website or via the ticket hotline on 01243 755055.