Albion enjoyed a decent start to the season but have flat-lined of late and are winless in their last 12 Premier League matches.
Many of those have been draws but it's clear Albion have struggled for goals and January could well be a time to invest and refresh the the first team squad.
Many Seagulls fans are keen for a striker to arrive and Potter's team have already been linked with numerous front runners from across the Premier League and Europe.
An international defender has also been on the radar and so has one of Europe's most highly-rated young midfield talents.
Scroll down and click through to see Albion's starting XI - if the January transfer rumours are true.