Eastbourne based menswear brand named as sponsor of European Senior Masters golf tournament
Eastbourne based menswear brand Dobell has been announced as a sponsor of the 2026 Champions UK plc European Senior Masters golfing event.
The tournament will welcome major champions and Ryder Cup icons to La Manga Club in Spain from November 5-8.
Hosted by former Ryder Cup player Peter Baker, the Legends Tour tournament will offer a record $400,000 (£299,800) prize fund, with $60,000 (£44,970) going to the winner.
The field includes 1999 Open Championship winner Paul Lawrie and 2005 US Open champion Michael Campbell.
They will be joined by Richard Bland, winner of both the Senior PGA Championship and US Senior Open in 2024, and victorious European Ryder Cup captain Thomas Bjørn.
The sponsorship will see Dobell branding feature on tournament shirts, connecting the online formalwear specialist with golfing audiences throughout the event.
Dobell will also celebrate its involvement through giveaways offering fans the opportunity to win exclusive tournament shirts signed by the 2026 players.
Founder Mike Dobell said: “We’re delighted to be sponsoring the European Senior Masters and joining the other businesses supporting this year’s tournament.
“With Peter Baker hosting and a field featuring Major champions and Ryder Cup players, it promises to be a fantastic week of golf. We’re proud to see Dobell involved in an event with such an impressive line-up and a growing history.
“Golf is a big part of many of our customers’ lives, so this partnership gives us an opportunity to share that interest with them and introduce Dobell to new audiences.
“We’re looking forward to following the action at La Manga Club and giving fans the chance to take home a special piece of the tournament through our signed-shirt giveaways.”
Defending champion Jamie Donaldson returns after winning the 2025 tournament with an 11-under-par total, securing his first Legends Tour title in only his second appearance on the senior circuit.
The Welshman also famously secured the winning point in Europe’s 2014 Ryder Cup victory at Gleneagles.
Baker, the 2023 Legends Tour Order of Merit winner, will both host and compete, with four-time European Tour winner Stephen Gallacher also among the entrants.
The programme opens with a Pro-Am on Thursday (November 5), followed by two days of Alliance competition in which amateurs partner professionals before a professionals-only final round on Sunday (November 8).
For more information, visit dobell.co.uk or europeanseniormasters.com.