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A husband and wife team from Ferring are celebrating after their family business scooped a top national award.

Bedwetz, created by Lucy and Clive Horsfall, is a reusable mattress protector designed to support children through potty training. And at the end of last year it won Gold at the Mother & Baby Awards 2025–2026, which are sponsored by Asda, for Best Potty Training Product.

It was a huge achievement for the couple – who only started their business during Covid – as they were up against major national brands.

Lucy said: “We were complete underdogs, up against some very large household names, so the win meant a huge amount to us as a small, independent family business.”

Lucy Horsfall from Worthing, along with husband Clive, has created a business selling reusable puppy pads and potty training aids

placeholder image — Lucy Horsfall from Worthing, along with husband Clive, has created a business selling reusable puppy pads and potty training aids

Bedwetz came off the back of Lucy and Clive’s first business, reusable eco-friendly dog pads sold by Magnus Creations, named after their family dog.

When Covid hit, Lucy said they realised they needed another income stream and decided they wanted to sell something on Amazon.

She added: “We had a puppy and we started looking at things we could use for him. We started with puppy pads, as what we were using wasn’t really cutting it. We knew we wanted to work on Amazon, so we spent six months studying how to do it. Every evening we’d sit there working it out til the early hours. It was hard work, but so worth it.”

The pair, who both still also work in their jobs as cabin crew and an electrician, put all their savings into the business and outsourced production to China. They employed a ‘spotter’ to ensure the production process was completed to their standards, and started picking up their deliveries from Southampton Port in a van to sort them at home and then deliver them to Amazon.

As the business grew, they started bringing large containers full of their product back home, and have now crossed the threshold of selling enough units that Amazon will collect their deliveries for them.

And it was as the puppy pads business stabilised that Bedwetz was born, with Lucy and Clive spotting a gap in the market for a good-quality reusable potty training aid with fun designs that appealed to children.

Lucy said potty training her own children had caused her anxiety at times, and she wanted to create something that took the stress away. What they created is a thick mattress protector that goes over the bedsheets, tucks under the mattress so it stays in place and is fully absorbent all night long.

“They are tried and tested up to 300 uses, and my friends who I gave them to said they are a godsend,” Lucy said. “They can also be used in care homes, for palliative care and older people.”

Bedwetz has also become an Amazon success story, leading the couple to start focusing on connecting more closely with schools, nurseries, and families in the Worthing, Littlehampton and surrounding areas.

Lucy said: “We’re proud to be a local independent business so we’re really keen to work with other local businesses, schools and nurseries. That’s really going to be our main focus this year.”

The couple have also released another new product – this time a bamboo bed pad for the older generation and perimenopausal women who suffer with night sweats. Lucy said bamboo is great because it’s natural and has a cooling effect.

For more information email [email protected], to order see the Bedwetz Amazon storefront or visit the Bedwetz Instagram or TikTok pages.