Charity takes action as Worthing dementia rates rise far above national average

Dementia in Worthing is rising at a rate far above the national average, with a 24.5 per cent increase in the past five years.

Figures show the Sussex coastal town has the 9th highest increase in dementia rates in the UK, according to new analysis of NHS diagnosis data by specialist care bed provider Opera Beds.

Guild Care, Worthing’s leading social care charity, says the disease is a growing challenge but the right approach is essential.

Kevin Burke, director of care homes and dementia services at Guild Care, said: "Dementia is a growing challenge, impacting more people each year and particularly here in Worthing where over 22 per cent of residents are over 65.

"Without the right dementia support, even everyday tasks can become overwhelming and people may not know where to turn. Having the right support services helps people living with dementia to maintain quality of life and a sense of connection, while also providing vital support and respite for their carers.

"Demand for our Haviland House Dementia Day Service in Goring remains high, which is why we are opening a second dementia day service at Holland House in Worthing. Bookings are already being made for our open days on December 12 and 18.

"We also host free social events so people living with dementia and their carers can spend time together, free from stigma. At Guild Care, we believe no one should feel isolated.

"These social opportunities, such as our regular dementia choir and Saturday afternoon teas, help carers and their loved ones living with dementia remain connected within the community. Families and carers benefit too, with a short break of respite giving them time to themselves, which can help them to cope with the demands of caring.

"Haviland House, Guild Care’s care home dedicated to supporting people living with dementia, also offers the reassurance of 24/7 nursing care. Each resident receives a personalised care plan to reflect their individual needs which also gives loved ones peace of mind, and often restores relationships rather than becoming their carer.

"Professional dementia support services provide safer and more stimulating environments, reduce hospital admissions, and combat social isolation and social stigma. By investing in dementia services at the heart of our community, together we can help ensure that local people living with dementia, and those who care for them, are not left to face the future alone."

Opera Beds looked at dementia diagnoses for ages 65 and over. Rochdale topped the chart, with the rate increasing by 36.2 per cent in five years. Southampton was second and Gravesham third.

Dr Tim Mercer, an NHS GP with Opera Beds, said: "Every family’s situation is unique, but planning early makes all the difference. Begin by considering your loved one’s current needs and how they may evolve over time. Dementia is progressive, so it’s important to balance safety, comfort, and emotional well-being.

"For many, home care offers familiarity and independence, especially when the environment is adapted for safety. Profiling care beds help prevent falls and make everyday care easier for both the person living with dementia and their carers. It’s also helpful to watch for practical signs that it might be time to consider a care home.

"When home becomes difficult to manage safely, it may be time to explore specialist settings. The goal isn’t to give up home living, but to ensure the right support and dignity at every stage of life.

“Other steps include creating a clear care plan, seeking advice from your GP or a dementia care specialist, exploring respite care options to give family carers breaks, and reviewing home modifications regularly to maintain safety as needs change.

"Whether at home or in a care facility, the main priorities are comfort, safety, and quality of life, supported by the right environment and equipment.”