Sussex celebrates major success in tackling antibiotic overuse as winter self-care becomes more important than ever

Antimicrobial resistance is a growing global threat, and using antibiotics only when they are truly needed is vital to keeping them effective. To tackle this locally, the Sussex Medicines Optimisation Team launched a year-long improvement programme, working closely with GP practices across the county. By analysing prescribing data and providing tailored support, the team helped practices make safer, more effective prescribing decisions.

The results have been significant. By February 2025, Sussex achieved all three national antimicrobial stewardship ambitions. More than 98% of supported GP practices reduced the average number of days people were taking antibiotics, and over 90% improved prescribing of broad-spectrum antibiotics. The number of practices classed as high prescribers fell from 17 to just 7. This means patients are receiving safer care, and antibiotics are being protected for when they are genuinely needed.

Sephora Shaw, Senior Medicines Optimisation Pharmacist at NHS Sussex, said: “This is a major milestone for patient safety in Sussex. Our GP practices have worked incredibly hard to make sure antibiotics are prescribed only when they will genuinely help, and that protects everyone. Responsible antibiotic use keeps these vital medicines working for future generations.”

One of the strongest local examples has been Ifield Medical Practice in Crawley, supported by Medicines Optimisation link pharmacist Golnaz Alabaf. By reviewing prescribing habits, offering more self-care advice and putting extra clinical checks in place, the practice saw a clear reduction in unnecessary antibiotic use. Golnaz said: “Once it’s explained to patients why antibiotics aren’t always the answer, they are really understanding. Most coughs, colds and sore throats get better on their own, and using antibiotics only when they’re truly needed keeps them effective for the future.”

The timing of this achievement coincides with National Self-Care Week. Many common winter illnesses are caused by viruses, including colds, flu, sore throats and most ear infections. Antibiotics do not work on viruses, and taking them unnecessarily contributes to resistance. For most minor illnesses, rest, fluids, time and over-the-counter remedies are the best treatment.

People who need advice can speak to their local community pharmacist without an appointment, or use the NHS 111 online symptom checker at https://111.nhs.uk/ for guidance on where to get the right care.

The programme will continue into 2026, with a focus on further improvements in children’s prescribing and reducing unwarranted variation across the county. Sussex will continue to work with GP practices, pharmacists and patients to protect antibiotics and keep people safe this winter and beyond.