Agency creates optical illusion for campaign

A London Underground-inspired optical illusion has been created by a digital marketing and design agency in the hope of winning a competition in the capital.

Tann Westlake's optical illusion design for the London is Open campaign SUS-160816-122521001
Tann Westlake's optical illusion design for the London is Open campaign SUS-160816-122521001

Tann Westlake, based in Rustington, submitted its design as part of the London is Open campaign, launched to highlight the capital’s unity and openness for business in light of the EU referendum.

The business, based in Churchill Parade, recently set up a second base on London’s South Bank, with the help of co-working space We Work.

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Junior account executive Jennifer Coxall said: “We have just got a new office in London and we wanted to send the message that even with everything going on politically, like Brexit, everything is still moving in London and there is nothing stopping a company like us branching out there.

“The idea behind the design is to look a bit closer and see the hidden message.”

The design, which has been shared across social media, could appear on billboards across the capital if picked as one of the winning designs.

A similar project will see international artists’ work appear across London’s transport network.

London mayor Sadiq Khan, in launching the campaign, said: ““London is the best city in the world. It is creative, international, entrepreneurial and full of opportunities. I’m incredibly proud to be mayor of a city that’s so comfortable with its diversity and so optimistic about its future.

“We don’t simply tolerate each others’ differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city.

“We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.”

Jennifer said Tann Westlake had ‘already noticed many benefits of being in the social and business hub of the UK’.

She added: “The station names used are adjectives extracted from the campaign description and a survey ‘Words that best describe London’ by YouGov in 2013. These words come together to describe the diverse and ambitious city that we are grateful to be able to work in.”

Support the design by visiting the business’s Twitter account, via @tannwestlake