Littlehampton woman in Miss Great Britain final starts mental health campaign

Imogen Adams, a second-year law student and 2026 Miss Great Britain Sussex finalist, has announced the launch of ‘Safe to Breathe’.

The initiative aims to provide every individual – regardless of age or background – with the tools and education needed to manage mental health effectively.

Launching first in her hometown of Littlehampton, Imogen plans to use her platform as a Miss GB finalist to scale the campaign across the entire UK. At the heart of ‘Safe to Breathe’ is a call for mental health education to become a compulsory, non-negotiable part of the national curriculum.

"Mental health struggles are universal, yet the education to handle them is not," said Imogen. "I want to create a world where it feels 'safe to breathe' for everyone, from primary school children to working professionals. By starting here in Littlehampton, I want to prove that local action can spark a national conversation."

Imogen’s advocacy is deeply personal. Despite her own ongoing mental health struggles while studying for a demanding law degree, she remains committed to showing others that personal hurdles should not limit your ambitions. "I want to show people that no matter what you are going through, you should still aim for the stars and pursue every goal," she added.

Alongside her campaign work, Imogen has raised £725 for Cancer Research UK and A-Sisterhood, an organisation supporting female-oriented causes globally. She continues to fundraise as she progresses toward the Miss Great Britain Sussex finals.