I'm a beauty editor and these e.l.f. essentials are going straight into my shopping basket this payday

As a beauty editor, I'm always keeping an eye out for affordable products that people can't stop talking about. One brand that keeps popping up on my radar is e.l.f. Cosmetics. Known for its budget-friendly makeup and skincare, it has built a following among beauty fans looking for products that don't come with luxury price tags. I've been hearing rave reviews about a handful of its products lately, and although I haven't tried these particular buys myself yet, four have made it onto my shopping list for payday.

If there's one beauty look I love, it's a healthy-looking glow that doesn't require spending hours in front of the mirror. The e.l.f. Bronzing Drops have caught my attention because they're designed to give skin a warm, sun-kissed appearance while offering a serum-like formula. It's the sort of product I'd be tempted to reach for when my complexion needs a little extra warmth, particularly during the colder months when my summer glow has disappeared.

Lip products are one of the easiest ways to refresh a makeup bag, and the e.l.f. Glow Reviver Lip Oil Stick £10 is another product I've been tempted by. I like the idea of a lip product that can be applied quickly without needing a mirror or a complicated routine. A little colour and shine can make everyday makeup feel more polished, whether you're heading into the office, meeting friends or simply want something easy to throw into your handbag.

Skincare is another area where I've been noticing more interest in products designed for sensitive-looking skin, which is why the e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist has caught my eye. This derm-developed facial spray contains hypochlorous acid and is designed to help soothe and calm the appearance of visible redness in sensitive, blemish-prone skin.

Hypochlorous acid has become an increasingly talked-about ingredient in skincare, particularly among people looking for straightforward products to complement their routines. A facial mist is also an easy format to incorporate into a skincare regime, although anyone with sensitive skin should check the ingredients and introduce new products carefully.

I haven't personally tested these products, so I can't promise they'll live up to the hype. But after hearing rave reviews and seeing how reasonably priced they are, they're the e.l.f. essentials I'm considering adding to my basket this payday.

Natalie Dixon is our Lifestyle reporter, if you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here.